
Celia
I attribute my thoughtful and deliberate design approach to my expertise in UX design, UX strategy, and 0 to 1 product development. My innovativeness and aesthetics acumen is honed by my background in visual art and design, music composition and abstract storytelling.
In equal parts a methodical systems thinker and inventive creative artist, I love solving complex problems and delivering elegant digital products with meaningful precision and customer value.

Design of consumer-like solutions to increase buying organizations' ability to manage orders accurately and efficiently

Redesign of mobile app's core features to support its teen users and maximize user engagement & retention

A mobile app that empowers travelers to maximize their trips by discovering & booking enriching activities

Design of reporting and insights solutions to increase operators' ability to make proactive and predictive business decisions

A web-based video conferencing software that supports online event hosts by simulating the in-person experience

Redesign of website to strengthen rebranded value proposition, usability and user conversion
I had the privilege of working closely with Celia at Varis. Celia's dedication to solving customer problems was evident in every project we tackled together. Her expert approach towards leading product design was both methodical and innovative, ensuring that every solution was not just viable but truly impactful for the users.
Celia's deep commitment to understanding customer needs through discovery and user research was remarkable. She has a unique ability to design nimble methods for gathering customer feedback and then translating complex customer insights into actionable design strategies, resulting in high-quality designs for development. No matter the product or feature, she consistently brought fresh perspectives to the table, constantly driving towards innovative solutions.
Additionally, her strong leadership and design style always enabled a culture of collaboration and excellence within the product trio of UX, Product, and Engineering. I truly look forward to the opportunity to work with her again in the future!

Suraj Prakash - Chief Technology Officer @ Xamin
It was a delight working with Celia [at Varis]! She is a thoughtful, keen systems thinker who thrives in the weeds of sensemaking. Her ability to advance a UX practice from discovery through delivery, design new 0->1 capabilities, and navigate unclear requirements and constraints is where her strengths shine.
When we collaborated on UX strategy workshops and design validation research together, Celia always championed more transparent, participatory processes. Her efforts helped garner cross-functional alignment that laddered back up to business goals and customer impact.
Notable still is her passion in creating an inclusive culture with an emphasis on psychological safety, accessibility, and lifting up marginalized folks. Celia is an invaluable UX designer and a generally wonderful human any team would be lucky to have!

Edie Cao, PhD - Sr. UX Researcher @ AWS